Thursday, August 9, 2012

Exclusive preview! Cool elements of city life and a splash of colours: molo kids F/W12 campaign

molo believes in an urban autumn that is cool and modern with silhouettes that also appeal to slightly bigger kids. In the F/W12 collection, molo is making sure that a portion of the collection addresses the needs of slightly bigger children. Certain styles are now available in sizes up to 164. “This allows us to accommodate our loyal customer group which has grown taller and is now going to school. We are using this opportunity to create new styles and silhouettes,” says Designer Noemi Dalby about the autumn/winter collection 2012 that now includes oversized T-shirts and dresses for the girls with batwing sleeve details on different garments. The boys can look forward to clean and cool low-crotch trousers and interesting washes for both denim and sweat. About inspiration, there is a hint of fantasy world in the collection with a fairytale print for girls in blue/purple tones. The boys can go hunting through the urban underground with cars and monsters in an eclectic colour story of intense blue, green, neon yellow and black. Look for a boy’s rockabilly theme print as well as a Canadian wildlife print in earth tones and blue nuances. There is also an intense colour mix of red, pink and orange - an injection of colour in an otherwise dark time of year. Last but not least, look for a black/white graphic theme with a leopard print interpretation for girls. It’s eye-catching and yet another sign that the collection has matured with its customer. molo is exhibiting in CPH Kids (9-11 August).

All the photos are property of molo kids, Denmark - All Rights Reserved

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