Sunday, July 1, 2012

Firenze - Pitti Bimbo 75 - SuperStreet: New Generals

SuperStreet is the Pitti Bimbo section that narrates the universe of denim and the street mood in clothing for juniors and teens. Against a setting that is, as always, new and tailor-made to suit, clothes express membership in a tribe that stands out from others thanks to sound, image and message.

In SuperStreet I visited New Generals, the "ethicool" brand from Denmark. The S/S13 collection confirms the unmistakable imprint of New Generals: clean design, few but original prints, a black colour easy to wear for the children.

All the photos are by Il Mondo di Ingrid - All Rights Reserved

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