SuperStreet is the Pitti Bimbo section that narrates the universe of denim and the street mood in clothing for juniors and teens. Against a setting that is, as always, new and tailor-made to suit, clothes express membership in a tribe that stands out from others thanks to sound, image and message.
In SuperStreet I visited New Generals, the "ethicool" brand from Denmark. The S/S13 collection confirms the unmistakable imprint of New Generals: clean design, few but original prints, a black colour easy to wear for the children.
All the photos are by Il Mondo di Ingrid - All Rights Reserved